Much depends on your web reputation as a spa, salon, or wellness company. There are numerous spas and enterprises of a similar nature, all of which provide the same or related services. So how can a prospective consumer decide which is better?

Your internet presence is going to be one of the first places people look to find you. They'll Google you and check out your website, social media accounts, and customer reviews on sites like TripAdvisor, Facebook, and their own social media accounts. And what they perceive must appeal to them. According to research, the majority of people seek online for local businesses to patronize, 85% of customers believe online reviews are as reliable as personal recommendations, and 50% of customers require a business to have at least a four-star rating before they decide to utilize it.

The first thing you should do is Google your company to check what results are displayed on the top three pages. How do you fare? Are your website and social media profiles current and well-maintained if they appear? Or do you receive a one-star Trip Advisor rating from that awful, irate client from three years ago, a pinned post from eight months ago, and a Twitter account you haven't updated since 2015? Very bad. You must take action in response to that.

Additionally, you can register for Google alerts to receive notifications when your name appears in the media. This is particularly beneficial for larger companies with distinctive names. Less so if, as is occasionally the case, your spa shares its name with multiple other spas. Additionally, you want to pay special attention to your reviews.

If you do have dormant social media accounts or a blog page, you should either keep them active or consider closing them down. Pages that aren't used appear sloppy and old. Sadly, these are all too typical. This typically occurs because life is busy and it's challenging to maintain a social media and blog posting schedule, especially when other work seems to be much more urgent. However, it's crucial to keep in mind that your internet presence, which is either all or part of your marketing, is really crucial. People can't find you without it. Alternatively, they could not like what they see when they locate you and choose to look elsewhere. You must follow along. Remove any unneeded social media pages.

Negative reviews usually never get taken down from websites, but you can conceal them under positive ones. This entails urging clients to submit reviews. Remember that we rarely even consider leaving reviews when we are pleased. When we're upset and want to vent, we're more inclined to go online. But if you ask nicely, we might write one. Don't be afraid to make the request in person, and then follow up with an email. The objective is that unfavorable reviews will fall to the bottom of the list after you have a sufficient number of good ones. Keep in mind that providing a top-notch visitor experience is the first step in earning those positive ratings.

You don't build an online reputation once and then ignore it. You must continue to maintain it because it is an ongoing process. You can stay on track if you set aside even 20 minutes per day, or one hour twice a week, to check in, see what needs responding to, and handle some posting to Facebook, Twitter, and Instagram.