Instagram is, if not, one of the biggest social media platforms to date with individuals and businesses around the world taking advantage of it. Businesses around the world have been taken by storm by Instagram because of the creative output it provides. Visuals with photos or videos allow brands to portray their story in a creative way to grow a strong revenue stream.
However, just because everyone is using Instagram, doesn't mean that their social media strategy is working or is being utilized properly. There are many ways that you can go about unlocking Instagram's full potential for your spa.
Use of Hashtags
When Instagram was first launched, it introduced a new form of collecting information around the world with the use of a hashtag. As the use of hashtags continued to grow, popular hashtags were introduced and thus businesses utilized them to the maximum.
When it comes to hashtags, it's important that you use trending hashtags as it's what most of the customers are looking at. You want to be able to create strong content with the use of a trending hashtag to pull in as many customers as possible. With that being said, it is critical that you are using relevant hashtags that are related to spas or salons. When customers go into a particular hashtag to look into different content, it is your goal to be the number by catching your potential customers' eyes.
Along with trending hashtags, it is also important to grow your own brand's hashtag. Creating a unique hashtag for your spa allows your existing customers to post on their own Instagram whilst including your brand's hashtag to collect as much content as possible for users.
Usage of Photos and Videos
Instagram allows you to push out strong content with the use of photos and videos. So what should be the first step? Quality. As you are trying to build your brand through Instagram, it should be your number 1 goal to be presented in a professional way with quality photos and videos that tells the story of your spa. This obviously doesn't mean always staying professional, you can mix things up and add in a few fun contents to keep your customers enticed.
Hiring a great photographer or videographer is a great start to getting the best quality content. However, technology is advanced these days and you can now use your phone and apply a bit of editing to sharpen your photos and videos.
Engagement with your Customers
With the content that you are pushing out and the trending hashtags that you are using, it is now time to engage with your customers on a personal level. Brand loyalty is built in people if there is a strong connection between the brand and the customer. Ways that you can approach this is by having giveaways or promotions that will continuously attract existing and new customers.
A more popular way to engage with your customers is by speaking to them personally. Small spa salons have the opportunity to communicate with an individual through private messaging or by replying to their comments on your own posts. This will create a bond with your customer which ultimately leads to loyalty.
Nuad Spa Consulting is a consulting company that specializes in providing advice to business owners on how to improve their spa business with the use of digital tools such as SEO, Social Media Marketing, or OEM Private labeling. Our experts can now give consultations as we are experienced in the spa industry.