Building a website has always been the main priority for every industry in the world today due to the impact of digital transformation. Business is looking towards transitioning their business online or incorporating online features to grow their revenue. The Spa industry is seeing similar change as though they require customers to appear physically in their salon, there are still ways to market their business to grow their clientele.
When it comes to building a spa website, your information should be straightforward and appealing to catch your customer's attention instantly. The attention span of a human these days is 10-15 seconds which means you have that small time frame to portray your message with visuals and interesting discounts.
When a customer enters your spa website, the first thing that they would like to see is your service menu. This is where your customers will be able to look at the different services you offer or the packages that could be interesting to them. It is obvious that a customer would be interested in a variety of choices to be able to see what they want. In this service menu, you want to make sure that the information is straight to the point and not confusing with a big call-to-action button for them to instantly make a booking to keep them interested. A key tip to remember is that we are living in the mobile world now, meaning that having mobile-friendly responsiveness is important to growing your client list.
The first piece of content that catches your customer's eye is important. You would want to get their attention with big words where you highlight your promotions or specials. We have found that a lot of spa salons do not incorporate this into their business and this is where you can lose your customers. Being able to identify different promotions is another key step to keeping your customers engaged in your website and interested. As usual, it's important to have a call-to-action button nearby for them to easily make a booking.
As it has been mentioned a couple of times already, you want to implement strong online booking/appointments for your customers. People nowadays do not have the luxury of walking around the streets to find the perfect massage & spa salon. Thus, these customers go on the internet to find a quick booking for a spa and this is where you should come in strong. Having simple and uncomplicated booking features will help your customers navigate through your website.
Lastly, displaying testimonials or customer reviews will be important as this is a service where people want to make sure you are trustworthy. Putting all of this information on the first page will make it easier for your customers to see and thus trust you easily. You want to make sure that this does not flood the rest of the content as you want to make it as consistent as possible.
At Nuad Spa Consulting, our team of designers and experts have developed thousands of websites where we understand the different concepts and rules that need to be followed. If you would like to get more information from our team, we provide strong consultation to bring your spa business up a notch.