Brand awareness has always been a key factor in building your community and having a strong revenue stream. Some businesses like to think of brand awareness as being the top brand that people talk about when it comes to a specific topic. In the Spa Industry, building your brand is important because your goal is to have customers around the world think about your brand when it comes to massage & spas. 

Why is this important? For obvious reasons, strong brand awareness means that your business is successful and succeeds in the marketing goals of a business. Being able to have your customers recognize your brand in an instant formulates trust to the point where you don't really have to do anything to sell the business. Those without a strong brand awareness goal will result in customers putting more time and effort to research your brand and to compare with other businesses.

Take, for example, search engines. When you think of using a search engine on the internet today, the very first thing that comes into everyone's mind is Google. In the past, there were a ton of search engines in the market such as Bing, Yahoo, Youtube, and Yandex. With Google dominating the platform, all users are resorting to it, thus having a strong brand recognition around the globe. 

Similar to brand awareness is having strong brand recognition. Brand recognition represents how well your customers understand and identify your brand based on the visual aspects of the business. For example, customers looking at your brand and quickly identifying the colors, music, or logo can go a long way in having strong brand recognition. Strong brand recognition allows your customers to really separate your brand from your competitors in the market. 

When you have both strong brand awareness and brand recognition, you can immediately create brand loyalty with your customers. Achieving loyalty really goes a long way to keeping your customers around and the best way to do that is by giving the people what they want. Start by identifying who your target audience is to keep them within your reach. Shape your goals and vision towards what they are looking for to continue recognizing your brand for who you are.

At Nuad Spa Consulting, we have multiple case studies where we have helped companies build their brand awareness and recognition. With our many services such as SEO, Social media marketing, and coding, we can help you bring your spa business to the next level.