The modern era has seen a high usage of social media not only for fun but also for marketing and advertising purposes. Social media platforms are now adopting business activity features such as e-commerce for efficient shopping for users. There are multiple platforms that are also being made available to users so it is important to understand which platforms your should be using for your spa business.
Instagram is by far the most popular social media platform for all users from young adults to entrepreneurs. With over 1 billion monthly users, it is no surprise that this application allows users to blend both personal and professional with the particular features adopted into the application. Users will have the ability to create business profiles to track the engagement per month while also posting creative key visuals to attract new customers. Marketing your spa business with the use of pictures, videos, stories, and reels maximizes the amount of advertising you’re doing to create big traction for your business.
Facebook used to be the biggest social media platform for personal and professional life until the takeover of Instagram. However, you shouldn’t neglect Facebook as a platform as it is still considered strong with over 3 billion monthly users that go from all ranges of age. Facebook's versatility in creating a business page and posting videos or photos really allows the users to get creative with their marketing. It’s important to note that Facebook and Google can be linked with their advertising which can be really important for SEO.
Twitter is the biggest social media platform when it comes to instant news and engagement with customers. With around 345 million users per month, you are very likely to see over 40% of them that will be active on the platform while also being engaging. Its simple features of sending a tweet and replying to tweets allow tech-savvy users to remain active on this platform. Twitter is continuing to improve its platform by adding new features that can be great for spa businesses.
Youtube
Youtube remains a strong social media platform as it is considered the second most popular search engine in the world just behind Google. As Google and Youtube are partners, you’ll likely see billions of users on this platform. Spa businesses usually find Youtube a popular platform for them as they can produce and post branding videos, instructional videos like tutorials, as well as testimonial videos.
Tiktok
Tiktok is the newest popular platform in the modern era being similar to Instagram. The difference between Tiktok and Instagram is that Tiktok focuses more on short videos and you can’t post any pictures. The audience on Tiktok is usually the younger generation which can still be beneficial for spa businesses as they are entering adulthood. Tiktok is a strong platform for brand marketing strategy and shouldn’t be neglected.
Nuad Spa Consulting is a consulting company that specializes in providing advice to business owners on how to improve their spa business with the use of digital tools such as SEO, Social Media Marketing, or OEM Private labeling. Our experts can now give consultations as we are experienced in the spa industry.