The Spa industry has always been considered a very unique business in terms of growth and strong revenue. Around the world, massage & spa parlors are always found either in hotels as luxurious and boutiques or on the street for a quick and cheap experience. However, with digital transformation hitting a global scale, it only makes sense that every industry follows this approach and evolves in a particular direction.

With everything going digital, it’s only right that you have the right marketing team to implement the best digital marketing practices to attract as many customers as possible to your spa. When a customer is on the internet looking for a massage, the only way you will be able to grab her attention is by being at the top. If you don’t have the right marketing strategy, it is very likely that customers will be heading straight to your competitor.

With that being said, what are some digital marketing ideas for your spa business?

The very first step that you should be thinking about is implementing search engine optimization (SEO) into your website to be able to be at the top of your customer's searches. Google is the biggest search engine to date and being at the top of the page is essential to gaining traction and traffic to your website. You can start by either learning yourself and conducting the fundamentals of SEO, or you can hire an SEO agency to do the job for you. Hiring an agency allows you to be freer with business decisions.

You will then want to start claiming your local listings whether you are in a specific country or city. Locals or tourists will quickly find a way to a spa parlor by conducting a search on search engines using the keywords “spas near me” or “spas in Bangkok”. Claiming your local listing will grant you the right amount of traction.

Lastly, if you haven’t done so already, you should start marketing your business through social media platforms. More than half of the population in the world is on social media and businesses have already started taking steps to be in the social media game. Social media allows you to not only sell your product or services but also engage with your customers in a personal way to help you understand how to improve your business overall.

At Nuad Spa Consulting, our team of experts and licensed professionals will give you the best advice on how you can improve your spa business today. With our digital marketing expertise, you will gain the best improvements to build traffic and grow your business.